Bollywood has grown over the years from just being a bank of masala films to being a platform for realistic films. Actresses are no longer just eye candy and roles are more performance oriented. National Award-winning actress Priyanka Chopra said it’s a result of the demand and supply chain.
“I believe wherever there is demand, there will be supply. Our audience now has access to global cinema. We’re no longer living in a bubble. Demand has transformed the audience; they are demanding better content because they feel they’re educated and can understand various kinds of films,” Priyanka told IANS.
“That is why content driven films are being made. The film industry is a mirror of what the audience wants to see,” the actress said on the sidelines of a promotional event for her forthcoming film Dil Dhadakne Do.
The success of female oriented films like Piku and Tanu Weds Manu Returns is an example of the changing scenario of Hindi cinema.