The past few months have been difficult for the Hindi film business as it has seen a slump in both, the sentiment and the business at the box office. The real reason has been lack of good content and inappropriate budgeting of films.
Good films were far and few, but the good news is that whenever there was a film made well, be in any genre, the audience gave their verdict in favour of it. It was thus no surprise that films like Baby, Badlapur,Gabbar Is Back and even small films like NH10 and Margarita With A Straw were appreciated and made either money or added respect or both for filmmakers. But what has truly turned the sentiment around for Bollywood right now is the two recently-released films, Piku and Tanu Weds Manu Returns, that are both big hits at the box office. Both of them have big female stars (Deepika Padukone and Kangana Ranaut respectively) behind them and clearly it seems at the moment that the girls in Bollywood have brought the men back in business. Apart from the three big Khans (Aamir, Salman and Shah Rukh) whose stardom is still the biggest draw at the box office, it seems by the current trend that our top female stars are the next safest choice for delivering return on the monies invested. Women have, in the past always vied for getting items songs in top male star films. We wonder if it is now time for our male stars to start pitching for item songs in these successful women-oriented filmsJ.
Other Women-oriented films that have been money spinners
Mary Kom (2014) with Priyanka Chopra
The Dirty Picture (2011), Kahaani (2012) with Vidya Balan
Tanu Weds Manu (2011),
Queen (2014) and
Tanu Weds Manu Returns (2015) with Kangana Ranaut
Piku (2015) with Deepika Padukone
Mardaani (2014) with Rani Mukerji
Khoobsurat (2014) with Sonam Kapoor
Ragini MMS 2 (2014), Ek Paheli Leela (2015) with Sunny Leone
NH10 (2015) with Anushka Sharma
GangaaJal 2 (to be released in 2015) with Priyanka Chopra
Akira (to be released in 2016) with Sonakshi Sinha
Neerja (to be released in 2016) with Sonam Kapoor